Friday, February 26, 2010

Naked sled race draws 14,000 - The Local

OK. Here are the ways this headline is misleading:

Nobody was naked, but see photo for typical participant.
14,000 spectators (traffic problem enough for the locals) turned out to watch around 30 participants.
It was a radio promotion. As such, it must be the world's worst: Nobody seems to remember what station sponsored it.

Posted via web from regin's posterous

1 comments:

Matt Savage said...

That's a pretty good draw for a promotion though, which goes to show that one of the universal laws of marketing will always be: Sex Sells.

Of course, in this case the promoters should have done a better job associating the station with the naked boobies...